The purpose or vision of the business and the tactics and strategy to fulfil that purpose. A business requires a strategy, a vision, a purpose – it guides and drives the business. Without it the business will be lost. But it, and you as an SME business owner or senior manager, need to retain flexibility. The strategy sets the long term goal. But you need to carve a flexible tactical approach as to how you achieve that long term goal, …

As a business owner or senior manager – the purpose or vision of your Company should be crystal clear to you and your colleagues. You should have a robust long term strategy, but also tactically you will need to work around that long term ambition as the environment in which you operate changes. But as we, hopefully, start to come out of the pandemic what will the future hold for our businesses. Undoubtedly, we will not operate as we used …